In the beginning…
Killer Dana was once considered as one of Southern California’s premier point break surf spots. Situated along the coastal communities of Laguna Beach, Dana Point and San Clemente, it rose to popularity as a challenging break for a tight-knit group of surfers who relished the occasional massive rights and treacherous powerful waves that rose from deep water and broke onto the rocks that lined up the beach. Thus produced the Killer Dana namesake and reputation.
And now…
Jumping on board the Killer Dana boat after a stint with Timmy Patterson Surfboards, Stephen Price’s direction and marketing strategy has brought Killer Dana into the competitive present with a booming online commerce. And with an additional full-service store located in San Clemente, Killer Dana caters to professional surfers like Nate Yeomans, Pat O’Connell, Donovan Frankenreiter and super groms Luke Davis and Koa Smith – who may just come in for a bar of wax or to just hang and talk about the surf.
But first and foremost, Killer Dana is here for you; when you come in to any Killer Dana store or buy online at KillerDana.com, you experience the sincere stoke of an old-fashioned “sand on the carpet” California surf shop. It’s an experience that every customer receives whether you’re a world-class surfing pro or just getting ready for your first lesson. We mean it when we say we’re stoked for you.
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